YourCinema 

OurStories Festival.

Our Stories Festival—an initiative led by YourCinema—was created to spotlight underrepresented talent within the film and TV industry. As headline partners through Identity School of Acting, we were tasked with elevating the visibility of the festival, boosting ticket sales, and ensuring the IDSA brand was front and centre throughout the event.

CASE STUDY

Client: YourCinema in partnership with Identity School of Acting
Duration: 4 weeks
Location: London

  • 1711 was brought in to lead the full creative and promotional campaign. From the ground up, we crafted compelling visuals that reflected the heart of the festival's mission—diverse stories and real representation.

  • We designed branded assets including banners, flyers, posters, and stand displays to bring IDSA’s presence to life across the event space.

  • Our team created short-form content and designed storytelling-driven materials to give potential attendees a sense of the energy and values behind the festival.

  • We launched a social media campaign aimed at both IDSA and wider YourCinema audiences to build anticipation. Through targeted posts, video snippets, and community-driven engagement, we successfully helped drive buzz and ticket sales.

  • We worked closely with festival organizers to ensure brand alignment, supporting both IDSA’s festival presence and overall Our Stories campaign messaging.

  • The campaign helped position IDSA as a leader in industry advocacy while increasing awareness of the festival and its mission. Ticket sales saw a significant boost during the digital campaign period, and the branded visuals helped create a powerful, unified experience at the event.