1711 Studios partnered with Identity School of Acting and Identity Agency Group to redefine their brand identity and strengthen their public presence across digital, press, and community touchpoints. The aim was to clarify positioning, refresh perception, and build authority within both the creative and industry-facing space.

While both organisations had strong communities and reputations, their visual identity and public-facing presence no longer reflected who they were or where they were headed. The brands needed clearer positioning, a more confident voice, and a cohesive identity that could resonate with students, talent, and industry stakeholders alike.

At the same time, visibility needed to be rebuilt quickly and credibly, without relying on large budgets.

We began with positioning and narrative, redefining how both IDSA and Identity Agency Group wanted to be seen. This informed a full visual and verbal identity refresh, including tone of voice, brand narrative, and creative direction.

The new identity was designed to feel bold, authentic, and inclusive, reflecting the energy of the community behind each brand. Once established, we applied this consistently across all digital platforms and audience touchpoints to ensure clarity and recognition.

Our work included:

• Brand positioning and narrative development

• Visual identity refresh across colour, typography, and tone of voice

• Creative direction for digital and social platforms

• Scalable asset development to support ongoing visibility

To support the new positioning, we led a series of targeted digital and community-focused initiatives designed to rebuild presence and authority.

This included:

• Strategic social campaigns across Instagram, Facebook, Snapchat, and TikTok

• Influencer and alumni partnerships to extend reach and credibility

• Audience targeting across the UK, US, and international markets

• Community-led launch activity tied to IDSA’s move to North London

As part of the relocation, we supported local visibility through a press release and secured coverage in regional print and online media, reintroducing the school to its new neighbourhood.

Alongside digital activity, we delivered physical brand assets, including signage and print materials, ensuring the new identity translated seamlessly across both online and offline environments.

Identity Agency Group was also supported through the launch of a new digital presence, establishing its Instagram platform and visibility strategy from the ground up.

Results

• Social media verification for both brands within three weeks

• A 70% increase in student applications following the rebrand and campaign launch

• Rapid growth and verification of Identity Agency Group’s social presence

• Strengthened public perception and authority across digital and local channels

The repositioning revitalised both brands, aligning how they were seen externally with the community and values at their core. Through clear positioning, consistent identity, and strategic visibility, IDSA and Identity Agency Group strengthened their reputation and presence within the creative industry.

This project reflects 1711 Studios’ approach to cultural PR: starting with clarity of identity, then building visibility and credibility through cohesive storytelling and considered exposure.