IDSA - IAG

Global Rebrand & Digital Strategy.

With campuses in London, Los Angeles, and online worldwide, Identity School of Acting (IDSA) and its sister company Identity Agency Group were facing a significant challenge: a lack of brand consistency, low visibility on social media, and a decline in student audition interest.

1711 was brought in to lead a full-scale rebrand, with the mission of strengthening the identity of both brands and amplifying their presence across key markets.

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THE CASE STUDY

Client: Identity School of Acting & Identity Agency Group
Duration: 3 months
Services Used: Branding & Identity, Creative Content Strategy, Digital Marketing & Promotion, Talent Consultation, Event & Launch Promotion, Audience Engagement & Community Building

  • We began with a complete overhaul of the existing visual identity. From color palette and typography to tone of voice and brand narrative, we reimagined both IDSA and Identity Agency Group with a fresh, bold and authentic presence that reflected their vibrant, inclusive community.
    We applied this branding across all digital touchpoints, launching a cohesive and recognisable visual identity that resonated with students and industry stakeholders alike. Within 3 weeks, both brands achieved social media verification, marking a key milestone in their visibility and authority.

  • We designed a range of assets including motion graphics, short-form video clips, visual posters, and content series that captured the dynamic energy of the schools and agency. These were developed with scalability in mind—across digital platforms like Instagram, Facebook, Snapchat, and TikTok, tailored to meet the requirements and trends of each.

  • Despite working with a modest budget, we launched a suite of high-impact digital campaigns:

    • Strategic social media ads on Instagram, Facebook, and Snapchat

    • Influencer partnerships with well-known alumni and current students

    • Audience targeting to build regional visibility across the UK, US, and international markets

    The result? A significant rise in audition applications and a revitalized online reputation.

  • As the school transitioned to its new location in North London, 1711 led a community-focused launch campaign in collaboration with The Mall, Wood Green, creating a local press release and securing placement in the regional paper and online news site to reintroduce the school to its new neighbourhood.

    We also delivered traditional assets like 3D signage, print posters, and leaflets, combining old-school marketing tactics with digital innovation for maximum reach.

  • Identity Agency Group was also supported by establishing their digital footprint from scratch. We launched and curated a new Instagram presence, implemented a growth strategy, and curated content that led to thousands of followers in under a month and social media verification—positioning them as one of the fastest-growing talent agency accounts online.

  • The results were immediate and measurable—with a 70% spike in student applications within the first 3 weeks of launching the new brand and campaign strategy.