1711 Studios partnered with Identity School of Acting and Audible Studios to support the launch of a new professional audio course. The aim was to introduce the collaboration in a way that felt culturally relevant, credible, and engaging to both emerging creatives and internal stakeholders.

Audio education can often feel technical or inaccessible, particularly to younger creatives. For this collaboration to land successfully, the story needed to move beyond course details and focus on lived experience, creativity, and opportunity.

At the same time, the partnership needed to be clearly communicated internally within Audible Studios, ensuring teams and stakeholders understood the value, intent, and impact of the collaboration.

We led with narrative and positioning, shaping a story rooted in real student experience and creative ambition. Rather than presenting the course as a product, we framed it as part of a wider cultural conversation around access, creativity, and professional development.

Authenticity was central to the approach. Student voices, behind-the-scenes moments, and process-led storytelling formed the foundation of the campaign, allowing the work to feel human, contemporary, and credible to a Gen Z audience.

Our role included:

• Defining the narrative around the IDSA x Audible collaboration

• Shaping creative direction aligned with youth culture and digital platforms

• Translating the story for both external audiences and internal stakeholders

• Ensuring consistency across content, communications, and rollout

To support visibility, we developed a multi-channel content and communications strategy spanning external audiences and internal teams.

This included:

• Short-form content across TikTok, Instagram Reels, and YouTube Shorts

• Campaign videos and stills for digital and institutional use

• Bespoke internal content for Audible Studios, designed to highlight the collaboration and its creative impact

• Platform-specific adaptations to ensure the story landed appropriately in each context

Alongside this, we supported communications through targeted email campaigns to IDSA’s wider network, aligning messaging, tone, and visual direction across all touchpoints.

The campaign delivered strong engagement across audiences and platforms:

• 35% increase in audition applications during the campaign period

• High levels of social engagement from current students and new prospects

• Strong internal engagement within Audible Studios

• Positive feedback from stakeholders at both IDSA and Audible on the clarity and creative direction of the storytelling