Audible Studios x IDSA

Audible Studios partnered with Identity School of Acting to develop an exclusive audio course tailored for young, emerging actors. 1711 was brought in to create and deliver a full creative and promotional campaign that spoke directly to two key audiences: IDSA’s internal student community and prospective new students. The ultimate goal? Boost course engagement and audition applications—while also raising awareness of the collaboration across Audible’s studios and stakeholders.

THE CASE STUDY

Client: Audible and IDSA
Duration: 6–8 Weeks
Services Delivered: Creative Consultancy, Marketing & Promotion, Creative Direction, Content Strategy, Internal Communications

  • We led a full creative direction and content production campaign with 1711’s signature style: authentic, youth-driven, and visually impactful. Our content strategy was rooted in real student experiences—raw, inspiring stories presented through a highly stylised lens designed to resonate with Gen Z creatives.

    We produced:

    • Short-form digital content for TikTok, Instagram Reels, and YouTube Shorts

    • A suite of campaign videos and stills for internal and external platforms

    • Custom content tailored to Audible Studios’ internal comms for use with stakeholders and staff, designed to spotlight the collaboration and reflect the innovation behind the course

    • Assets formatted and edited for each specific platform and internal use case

    Everything was built to feel bold, creative, and human—making a professional-level audio course feel accessible, relevant, and exciting.

  • We launched a dual-track marketing approach, with two key focus areas:

    • Internal engagement: Encouraged awareness and sign-ups among current IDSA students with relatable, values-led messaging

    • External outreach: A targeted rollout across Instagram, TikTok, and Facebook reaching prospective students, particularly in the UK and US

    Each platform had its own tailored creative and campaign rollout plan, supported by strategic ad placements and student influencer partnerships.

  • Using Mailchimp, we launched a segmented email campaign targeted at:

    • IDSA’s external mailing list (30K+)

    • Current students and alumni, based on level and engagement

    These emails reflected our visual direction for the campaign—dynamic, people-focused, and full of energy—delivering clear CTAs and linking directly to the course and audition applications.

  • A key element of this campaign was supporting internal visibility within Audible Studios. To help raise awareness of the collaboration and share the story behind the project, we created a bespoke internal video designed specifically for Audible’s in-house teams and stakeholders.

    This short-form visual asset captured the campaign’s creative process, highlights, and outcomes—providing a concise and engaging way for internal teams to connect with the project and celebrate its impact across departments.

  • 1711 helped turn a new audio course into a movement—internally, externally, and across borders. From content to communications, everything was rooted in real stories, real creativity, and real connection.

    This is what we stand for:
    Creative that moves people. Strategy that brings it to life.

    • 35% increase in audition applications over the campaign period

    • High levels of social engagement from both internal students and new prospects

    • Strong performance of internal content within Audible teams

    • Positive feedback from stakeholders at both IDSA and Audible on the creative direction and storytelling